Brought on as a Designer to support the Season 3 overhaul of State Farm Gamerhood, reimagining the show’s visual identity for Gen Z by evolving the brand from its previous 90s-inspired aesthetic into a friendly cyberpunk world inspired by gaming culture and anime.

Developed identity concepts from sketch to vector, alongside typography, naming directions, and color systems that defined the new visual language. Extended this system into day and night mood boards for the 50,000-square-foot set, helping translate the identity into a cohesive physical and digital environment.

Worked closely with the Creative Director, contributing to the world-building of Neo City by aligning visual identity with production design across the Arena, Team Hubs, Vault, and player environments.