I’m a Creative Director who’s spent over 15 years helping brands find their voice, define their look, and earn their place in culture. I lead with concept and strategy, build identity systems that scale, and develop campaigns that connect — across digital, experiential, and everything in between.

My work spans lifestyle, entertainment, QSR, tech, retail, and CPG, often weaving in multicultural insight to reach audiences that don’t fit into neat marketing boxes. I’ve led in-house teams and agency departments, mentored young creatives, and partnered with clients from brief to buildout. Whether we’re launching something new or evolving something established, I believe in creative that has clarity, purpose, and a point of view that moves you.

Bilingual and bicultural (English/Spanish), I bring a perspective that’s layered, inclusive, and grounded in real life. If you’re here to explore, welcome. If you’re looking for a partner who can think big, sweat the details, and guide the creative process with intention — let’s talk.