Hornitos Shot Fund Social Launch
Designed and developed an Instagram carousel introducing Team Hornitos, the inaugural class of the brand’s Shot Fund initiative, a program created to support emerging creative entrepreneurs. While the program itself lacked a defined visual identity, the design system was built by drawing from existing Hornitos brand and social assets, ensuring consistency while establishing a distinct look for “Shot Takers.”
Created the program lockup and a flexible visual language that scales across talent-driven storytelling, structuring each feature through a repeatable framework that blends portraiture, typography, and product moments into a cohesive, editorial-style social experience.
STUDIO
CO/STUDIOS
CCO
Miguel Garcia
ACCOUNT DIRECTOR
Hollie Schaefer
CD / AD
Addhemar Sierralta
CD/CW
Javier Osorio