McDonald’s Worldwide Convention 2022 Brand Identity
Led the creative direction and visual identity for McDonald's return to its in-person Worldwide Convention, bringing together 15,000 attendees from 119 countries to celebrate moments old and new.
AGENCY
Agency 123
CLIENT
McDonald’s
PROJECT
Worldwide Convention 2022
AGENCY 123 CREATIVE DIRECTOR
Mark Czupryna
AGENCY 123 DESIGN LEAD
Mckenzie Moore
CREATIVE DIRECTOR / ART DIRECTOR
Addhemar Sierralta
PRODUCER / PROJECT MANAGER
Stephanie Breese
ART DIRECTORS / DESIGNERS
Julius Mun
Diana Pietrzyk
Grettel Regalado
COPYWRITER
Lakecia Hammond
CREATIVE RESOURCING
Fresh Laundry