Sears ‘Dos Mundos’ TV
Brand anthem celebrating the bicultural experience of Hispanic Americans navigating life between two cultures, blending their Latin heritage with their American experience to create a new reality. The piece positioned Sears as a constant throughout that journey, strengthening the brand’s emotional connection with a growing bicultural audience.
GCD
Kevin Thoem
CD
Andrés Arlía
ACD / AD
Addhemar Sierralta
PRODUCERS
Steve Ross
Mark Olson
Jorge Arana
Morgan Thoryk
DIRECTOR
Diego Luna
SINGER / SONGWRITER
Gaby Moreno
PRODUCTION
Canana Films
PRODUCTION PRODUCERS
Eric Bonniot
Pablo Cruz
Arturo Sampson
EDITORIAL
Beast
EDITOR
David Blackburn
EDITORIAL PRODUCER
Lauren Scheuer
VFX
Method Studios
VFX SUPERVISOR
Jason Schugardt
VFX PRODUCERS
Erica Hilbert
Matthew Engel