Serendipity Ice Cream Social

Iconic NYC restaurant, Serendipity3, was exploring ways to reinvigorate their brand and expand their line of signature ice cream. Their goal: capture Gen Z’s attention.

Kicking the project off at the beginning of major strategic and creative redirecting, I was tasked with developing paid and organic Instagram content that creatively explored current partnership opportunities with co-owner Selena Gomez and delivery company Gopuff.

Below is a selection of some of our favorite proposed and produced pieces developed over the six week collaboration, leveraging the brand’s current identity in a bolder, more relatable way.