Optimal°

Optimal°, a new tankless water heater brand, brought me in to help translate their fresh identity into launch-ready deliverables. Over three months, I partnered with the executive team and creative collaborators to shape their packaging experience and brand messaging. I developed strategic copy and design directions that not only defined the product’s packaging but also extended across their website, app, and first digital campaigns.

About a year later, I re-engaged with the brand to create B2B point-of-sale materials, including wall signage and counter mats, further extending the identity into retail spaces.